The Kronborg Cup has extended and expanded its partnership with Hertz Denmark.

It is with great joy and pride that we are pleased to announce Hertz Denmark as the new main sponsor of the
Kronborg Cup. With this new partnership agreement, Hertz is expanding its collaboration by providing increased support,
commitment, and presence at the Kronborg Cup. Hertz Denmark is also offering an exclusive discount on car rentals to Kronborg Cup participants. See more information at the bottom of the page.

The new cooperation agreement represents a step forward in supporting youth sports.

Nick Rubin, president of KC-event, is thrilled about the new agreement:

“We are delighted that a major international company like Hertz has chosen to expand its involvement in the Kronborg Cup. We had a really good partnership in 2023, so it makes perfect sense to extend the agreement so that we can get even more out of our collaboration together,” said Nick Rubin, chairman of KC-event. 

Hertz is also pleased with the extended partnership and the opportunity to support local sports and
their community involvement:

"Being part of the Kronborg Cup is a fantastic opportunity to demonstrate our commitment to the development of youth soccer and the sense of community it fosters among children and young people. We’re delighted that we can continue to contribute with logistical solutions and be part of an event that’s made possible by so many passionate volunteers,” says Jeanette Zederkof, Marketing Lead at Hertz Denmark.

Contribution to the logistics operations
One of the results of the new partnership agreement between Hertz and the Kronborg Cup is that the logistics operations
behind the major tournament will be improved.

"This partnership will clearly improve the logistics of our event, which requires a great many different pieces to come together seamlessly," says Nick Rubin.

In addition, the Hertz logo will also be featured on the front of the many thousands of participant and volunteer T-
.

About Hertz
Hertz is one of the world’s leading car rental companies, headquartered in the United States. Hertz Denmark is
one of the largest car rental companies in the country. With a rental car from Hertz, you can experience all the wonderful things
that Denmark has to offer—stunning nature, exciting destinations, charming villages, and
vibrant cities. Hertz has rental locations at all major airports as well as city locations in, among others,
Copenhagen, Vejle, and Aarhus/East Jutland.