The sponsorship strengthens the anchoring and exposure of the local electricity company and supports local sports.
When Zealand's biggest football tournament, the Kronborg Cup, kicks off on the weekend of August 8-10, 2025, it will once again feature Kronborg El's logo on the tournament shirts. The local electricity company has just renewed its sponsorship agreement with Kronborg Cup and will support the tournament for the next three years. At the same time, the electricity company will continue to co-organize the mini tournament, Kronborg El Cup, for boys and girls aged five and six years, which will be held on the opening day with active help and support from Kronborg El.
The Kronborg Cup steering committee is pleased with Kronborg El's continued support for the tournament:
"We are super happy that Kronborg El continues to support and sponsor our big football tournament. The local support is important to us. Without it, we wouldn't be able to hold the tournament, and this also applies to the organization of the football tournament for the youngest participants on the opening day, which Kronborg El has ensured for several years now. The Kronborg Cup is for all children who love football, and Kronborg El helps to ensure that with their support and sponsorship," says Frank Jensen, member of the Kronborg Cup steering committee.
Part of the marketing strategy
Frederik Esbensen Lynge, Customer and Business Development Manager at Forsyning Helsingør explains the purpose of the sponsorship here:
"Kronborg El is the local electricity company, which is why we work for an active local community. The collaboration with Kronborg Cup is obvious, because we want to help energize local communities. Supporting local sports and cultural events is an important part of our identity and marketing. The sponsorship agreement with - and support for - Kronborg Cup is a good platform for Kronborg El, which provides good exposure in a target group that is interesting to us."
Kronborg El is sold through Forsyning Helsingør Kronborg Elhandel A/S. Unlike most other companies in the Forsyning Helsingør group, it is a competitive company operating in a liberalized market with competitors. Each year, the company generates a small profit, which is used to keep the electricity price reasonably low and to carry out marketing activities that benefit the local community in the areas of sports and culture.
