The Kronborg Cup has extended its partnership with Sport Direct/Nike, which began in 2008, so that it will now run through 2023.

“It is with great joy and, not least, pride that we can now ‘break’ the news that we have extended our agreement with Nike and Sport Direct as our apparel partners, and that we will focus on developing the partnership for both parties through, among other things, campaigns and new designs.” Casper Gade, chairman of KC-event. 

Nike is one of the world's leading soccer brands, supplying top-of-the-line athletic wear to soccer clubs such as FC Barcelona, Chelsea FC, PSG, and, starting next season, Liverpool FC. 

“We’re delighted that, through our partnership with Sports Direct and Nike, we can provide our participants and volunteers with top-quality Kronborg Cup T-shirts that they can continue to wear even after the tournament is over. Every year, we’ve seen happy boys and girls riding their bikes in their Kronborg Cup shirts on their way back to school after summer break. We’re obviously really happy about that.” Henrik Svinggaard, member of the KC steering committee.

The focus of the renewed partnership is to create value for both parties and, of course, to provide the best possible conditions for participants in the Kronborg Cup to have a great experience.

“We are very happy and pleased with the extension of our close partnership with the Kronborg Cup, which is now in its 12th year. It has been a pleasure to watch from the sidelines and see how the Kronborg Cup has evolved, both in terms of the number of participants, dedicated volunteers, and spectators. In particular, the Kronborg Cup helps support the local clubs in their extensive youth and club activities that take place every day in the municipality.” Carsten Nielsen, Owner, Sport Direct Helsingør.

“On behalf of Sport Direct – Helsingør, we’d like to extend our heartfelt appreciation and a huge thank you to all the hundreds of volunteers who have helped create a fantastic setting for a wonderful soccer tournament and put Helsingør and all of the city’s beautiful attractions on the map both at home and abroad.” Carsten Nielsen, Owner, Sport Direct Helsingør.

This spring, Kronborg Cup and Sport Direct/Nike will unveil this year's participant and volunteer T-shirts.