It is with great joy and pride that we are pleased to announce Forsyning Helsingør as our new main sponsor from 2021 through 2023. With this new partnership agreement, Forsyning Helsingør is expanding its collaboration with increased support, commitment, and visibility at the Kronborg Cup.
Starting with next year’s Kronborg Cup and through 2023, the Forsyning Helsingør logo will adorn the many thousands of participant and volunteer T-shirts distributed at Zealand’s largest soccer tournament. This is one of the outcomes of a new partnership agreement between Forsyning Helsingør Kronborg Elhandel A/S and the Kronborg Cup. This agreement makes the local electricity retailer the main sponsor for the first time—and at the same time secures a total of 75,000 kroner for the Kronborg Cup over the three-year period.
“At Forsyning Helsingør, we want to be an active part of the local community. That’s why we support a number of local sporting events and activities through our electricity retail company. The Kronborg Cup is one of the major events. By increasing our support for the soccer tournament—and now becoming the main sponsor—we’re sending a clear signal to our current and future customers that they’re helping to support local sports when they purchase Kronborg El. At the same time, we’re increasing our visibility,” saysJens Bertram, chairman of the board at Forsyning Helsingør.
Frank S. Jensen, a member of the Kronborg Cup steering committee, is pleased with the new agreement:
“Kronborg El is one of our long-standing local sponsors, and we’ve been very pleased with our partnership so far. That’s why it makes perfect sense to extend the agreement so that both we and Kronborg El can benefit even more from working together over the next three years.”
Forsyning Helsingør Kronborg Elhandel A/S sells two green electricity products:Kronborg El and Kronborg El+.In recent years,bothproducts have established themselves in the market as some of the most competitively priced options, due in part to the fact that customers are exempt from payment fees.
The company has previously organized the Kronborg El Cup for the youngest participants at the major soccer tournament. But with the new partnership agreement, the company is expanding its support, involvement, and presence in the Kronborg Cup.
