The Kronborg Cup has entered into a new partnership with the up-and-coming local digital agency a-round, which has offices in Helsingør and Hillerød. a-round is a leader in areas such as web development, design, photography, video, and marketing, and will serve as the Kronborg Cup’s new digital partner over the next year.
Among other things, a-round has helped design and develop the Kronborg Cup’s new website and has previously produced various types of content for the Kronborg Cup’s social media channels. With this new partnership agreement, a-round is expanding its collaboration with increased involvement and presence in the Kronborg Cup.
Casper Birch Buchberg, owner and founder of a-round, is thrilled to support a major event in Helsingør that brings the city to life;
“I think it’s fantastic when Helsingør takes on the role of host for major sporting events, as it brings life to the city. We get a lot of new faces on our streets, and there’s a very special atmosphere in the city every year when it’s time for the Kronborg Cup. I’m convinced that it makes a huge difference for Helsingør and puts us on the soccer map. I can really imagine how cool it must be for our local players to participate in a major tournament on home turf.”
Casper sees exciting opportunities in this collaboration, which a-round would like to support;
“I have seen with my own eyes how, over the past many years, the Kronborg Cup has established itself as the most important and largest soccer tournament for children and young people on Zealand. I have seen how the Kronborg Cup has steadily grown into a major professional enterprise run by local volunteers. We are, of course, eager to support this excellent work.”
Casper Gade, chairman of KC-event, is pleased with the new partnership. The fact that a-round is a local company with a strong commitment to the local community adds an extra dimension to the partnership;
“We are delighted that a-round has chosen to invest its energy and resources in the Kronborg Cup as our new digital partner. a-round can help us keep pace with digital developments and ensure that, as a soccer tournament, we have the right digital solutions at the right time.”
Casper Gade further elaborates on the importance of collaboration;
“Of course, it means a lot that, in these times, we’re bringing new partners on board to join the team behind the Kronborg Cup, and that a-round sees value in the Kronborg Cup.”
If you're also interested in learning more about the opportunities to become a partner in the Kronborg Cup, read more here.
